Primerica is Dedicated to Giving Back to the Community

Primerica's community involvement, philanthropy and volunteerism extends to every area of our business – both in how we help families live better financial lives, as well as providing support to our local communities. In addition, Primerica supports key nonprofit organizations through The Primerica Foundation, helping thousands of people in our community over the years.

Built on a mission to help families become financially secure, giving back has been a cornerstone at Primerica since day 1. From fighting against homelessness and food insecurity to donating time and money to support families and providing childhood services, Primerica is dedicated to improving the communities where its employees live and work.

"It's a passion that is infused in the company's DNA," said Kathryn Kieser, Chief Reputation Officer of Primerica and Chair of The Primerica Foundation. "We've been giving back to the communities we serve forever. We didn't just wake up one day and decide to start helping others," she said. "And we're always looking for ways to increase our impact."

Primerica Helps Families Become Self–Sufficient

Primerica works with approximately 100 nonprofits, donating around $2 million each year. Over the years, these organizations have touched the lives of hundreds of thousands of people. Much of the funding is dedicated to nonprofits helping underserved, low-to-moderate income families become self-–sufficient. "We're very thoughtful in determining where our giving goes so that it has the most impact," Kieser said.

Since 2021, Primerica employees have generously donated over 150,000 cans for the annual Salvation Army Holiday Can-A-Thon in Gwinnett County setting a corporate donation record. The company also sponsors the local American Cancer Society Relay for Life each year and has been the top fundraising team for the past six years due to strong employee participation.

Furthermore, Primerica looks to leave behind a positive footprint when it travels outside the metro Atlanta area through donations to local nonprofits in the cities that host its large corporate meetings.

Regardless of where there is need, Kieser said it all comes down to people – and Primerica will always be there to help. "We work to give people a hand up in their time of need," she said. "At the end of the day, our focus is on creating more financially secure families in the communities we serve."

Learn more about Primerica's community relations initiatives and find additional articles here.