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GET TO KNOW US


Founded

1977

Headquarters

DULUTH, GA

Offices in the

US & CANADA

NYSE:
PRI

S&P Midcap 400 FORTUNE 1000 & Russell 1000

NEARLY
146K

licensed representatives across the U.S. & Canada as of June 30, 2024

OVER
3,400

employees as of December 31, 2023

#2
ISSUER

of term life insurance in U.S. & Canada in 2023

WHO WE ARE

Primerica proudly serves as a leading provider of financial products and services to middle-income households in the U.S. and Canada. Our independent licensed representatives educate Primerica clients about how to better prepare for a more secure financial future.


WHAT WE BELIEVE

We believe it is important to provide families financial education in straightforward language on important financial principles so they can reduce debt, invest for the future and plan for the unexpected. Our company was built on the philosophy of "Buy Term and Invest the Difference." This approach encourages families to purchase affordable term life insurance so they can get the highest amount of coverage for the lowest cost, freeing up money to invest in their family's future.

OUR PRODUCTS

Primerica markets financial products and services from some of the world's more recognizable companies.

TERM LIFE

Primerica offers cost-effective term life insurance to help you protect your family in the years when they need it most.

INVESTMENTS

Primerica pioneered the "Buy Term and Invest the Difference" approach, which combines term life insurance with a sound strategy of investments.

MORTGAGES

Primerica Mortgage, LLC helps families realize their dream of home ownership and develop personalized strategies to pay down debt using home equity and debt consolidation. In Canada, clients are referred to strategic partners for their mortgage and debt consolidation needs under our Mortgage Loans Referral Program.

AUTO & HOME

You can take the hassle out of protecting your home and automobiles with Primerica Secure™ and Answer Financial®, Inc. (U.S.) and Surex (Canada).

PRE-PAID LEGAL

The Primerica Legal Protection Program (PLPP) and Pre-Paid Legal Services (PPLS in Canada) can help to protect you against potentially devastating legal problems.

HEALTH BENEFITS (CANADA)

EDGE offers income protection products to provide financial support if a client's income is disrupted by accident, sickness or, permanent disability

STRATEGIC PARTNERS

Primerica's strategic partners comprise some of the most prominent companies in the financial services industry.

Refer to the IMPORTANT ENDNOTES for additional details.



How
We
Serve1


(As of 12.31.2023)

5.7

million+

LIVES COVERED BY TERM LIFE INSURANCE


2.9

million+

Client investment accounts

$1.8

billion

life insurance benefits paid IN 2023


$119

billion

of Term Life Face amount Issued

$9.2

billion

of investment & savings products sold


$97

billion

Client assets under management

In 2022, Primerica was named #1 Most Trusted Life Insurance Company and #3 Most Trusted Financial Company by Investor's Business Daily.2

Forbes Magazine recognized Primerica as one of America's Best Insurance Companies in 2022.3

AM Best has rated Primerica's financial strength as A+ (Superior).5

Primerica was recognized as a Top Workplace for the fourth consecutive year.

Accredited since 1980, Primerica, Inc. holds a A+ rating with the Better Business Bureau (BBB).6

SERVING ALL MARKETS

Primerica has over 146,000 life-licensed representatives that reflect the communities they serve.

AFRICAN
AMERICAN

ASIAN AMERICAN
PACIFIC ISLANDER

CAUCASIAN/
OTHER

HISPANIC

WOMEN