Primerica Goes Global With Just-In-Time Resources

Just-In-Time Resources Makes Global Communication Easy!

Press Release, June 19th, 2007

When John Addison, Co-CEO of Primerica and Glenn Williams, President, want to coordinate, motivate and communicate with the company’s 100,000+ representatives, they use Just-in-Time Resources’ communications platform, the JET. “The JET lets me reach our representatives when I need to," said Addison. “This is an awesome piece of technology." As leaders in the largest financial services marketing organization in North America, Addison and Williams needed regular, private, secure communication with Primerica’s agents. As the company expanded globally that need was increasing, as was the complexity of the solutions. Then they found the Just-in-time Enterprise Transporter (JET), a multimedia distribution solution developed by Just-in-Time Resources (JiTR) of Calgary, Alberta. “We used to use satellite feeds, and we shipped videos and DVDs," said Williams. “Today, it’s the Internet that has the broadest reach, and the JET’s really easy to use. What is most valuable to the field is that they can now access communications as they need it and whenever is convenient for them.”

The JET is a secure, private, scalable Internet-based communications platform that gives Primerica greater reach, increased flexibility and much lower costs than their old satellite technology or conference calls. “Primerica is in the business of changing lives,” said Williams, “and this technology will help us do that. It’s much more flexible and also reduces expenses.” Using the JET, live broadcasts are now delivered and distributed over the Internet from Primerica’s studios, EPN-TV. Head office receives detailed reports, and can track who has accessed what content. This aids in future planning and coordination.

Primerica representatives will truly benefit from the new JET. They access archives on-demand and through DVD-quality, multi-format downloads. Archives are fully documented and indexed so agents can search for topics by keyword and access the video content directly. They can watch broadcasts when it’s convenient, and access the content they need to see, regardless of location and time-zone. Agents can burn CDs or DVDs, or they can transfer content to portable mp3 or video players and take them on the road. The JET has brought them increased freedom, flexibility and a significant reduction in their monthly expenses.

Primerica wanted to make broadcasts more accessible; JiTR enabled live, on-demand and archival access. Primerica wanted to lower costs; JiTR is saving them thousands of dollars previously spent each month on distribution. Primerica wanted an easy to administer solution; The JET is a centrally administered tool, new subscribers can be given access in minutes. Primerica wanted an easy to use solution; the JET looks like a simple website, if you can open a browser, you can use a JET. The JET takes the complexity out of globally distributed video and multimedia communications.

About Primerica
Primerica Financial Services, headquartered in Duluth, Georgia, is the largest financial services marketing organization in North America, with approximately 100,000 licensed independent representatives. The company provides quality financial products and services, including term life insurance, mutual funds, variable annuities, loans, long-term care insurance and legal services to some 6 million clients. Primerica has more than 2000 employees and conducts business principally in the US and Canada; the company also operates in Spain as CitiSoluciones.

Primerica and its affiliate companies are subsidiaries of Citi (NYSE:C), the leading global financial services company with some 200 million customer accounts in more than 100 countries. Along with Primerica, other major brand names under Citi’s other major brands include Citibank, CitiFinancial, Smith Barney, and Banamex. Additional information about Primerica and Citi is available on their web sites: ( and (

About Just-in-Time Resources (JiTr)
JiTr is a leading provider of rich-media communication solutions. Headquartered in Calgary, Alberta, JiTr provides a comprehensive, closed-loop, rich-media distribution platform through which multimedia messages can be securely and privately transmitted to global audiences. JiTr takes the complexity out of world-wide video communications and makes it easy for corporations to communicate with global audiences. Additional information about Just-in-Time Resources is available on their website: (